"Make a career as a human being": relaunch of the campaign to safeguard long-term care

There is a shortage of thousands of junior nursing staff in Switzerland every year. The biggest challenges are demographic developments and the impending shortage of healthcare professionals. The new campaign focuses on nurses and values such as trust, respect and human closeness, while at the same time emphasizing professionalism and career opportunities. Nurses are responsible for the entire care process and support people with complex medical conditions.

Opportunities and prospects in long-term care

The campaign is aimed specifically at people at lower and upper secondary level and their guardians, as well as career changers and professionals. It emphasizes that working in Spitex and care institutions promotes both professional and personal development. It appeals to people who are looking for a job in which they can make a lasting impact and grow personally. "The claim 'Make a career as a human being' emphasizes the conscious decision for a varied and inspiring everyday life in the nursing profession with its many development opportunities," says Monika Weder, Head of Education at Artiset.

Federal government supports campaign

In order to counteract the shortage of skilled workers, a significant increase in training qualifications in the care sector and stronger ties to the industry are necessary. As part of the measures to implement the long-term care initiative, the federal government has therefore decided to continue supporting the campaign to promote long-term care until 2029.

The six campaign subjects, which are distributed via social media, outdoor advertising and flyers at schools, emphasize the meaningfulness of the nursing profession.

The people behind the campaign

The sponsoring organizations Artiset, Spitex Switzerland and OdASanté are still behind the relaunch of the "Make a career as a human being" campaign.

Source: www.langzeit-pflege.ch