New certificate courses on AI and behavioral sciences for business
The Institute for Marketing and Analytics at the University of Lucerne is expanding its continuing education offering with two new certificate courses. These deal with the management of artificial intelligence (AI) in companies and with behavioral and neuroscientific methods for decision-making.
Companies are increasingly confronted with new conditions and challenges: To be successful in the long term, they need to innovate, efficiently adapt new technologies and design strategic plans. The University of Lucerne now offers two new certificate courses that address the latest technological developments necessary for this.
The "CAS in Artificial Intelligence Management for Business Value" is a cooperation between the University of Lucerne and the Lucerne University of Applied Sciences and Arts. In this course, participants learn how companies can use artificial intelligence to implement and manage technology and process innovations and thus achieve long-term competitive advantages. "Collaboration between humans and AI in the company will be indispensable in the future," emphasizes Prof. Dr. Jana Koehler, Professor of Computer Science at the Lucerne University of Applied Sciences and Arts.
The "CAS in Behavioral and Neuroscience for Business" is dedicated to decision-making in business. In this course, managers and professionals learn behavioral and neuroscientific methods with which they can make better decisions for themselves, their team, and the company and thus be successful in the long term. This course takes place in cooperation with the Swiss consulting firm for neuromarketing, Zutt & Partner.
Source and further information: www.unilu.ch
