Textile school cooperates with cult brand MCM
The renowned STF Swiss Textile School presents an exceptional collaboration with MCM, the iconic German luxury brand and Jakob Schlaepfer, manufacturer of the most innovative textiles. In this project, the worlds of fashion, sustainability and craftsmanship merge. The result is fascinating fashion pieces and customized bags that will be presented at a vernissage at the MCM store in Zurich at the end of August 2023.
Using upcycled materials generously provided by MCM and Jakob Schlaepfer, a traditional St.Gallen textile manufacturer with over 100 years of history, the STF Fashion Design students were tasked with creatively interpreting them and breathing new life into them, with the aim of creating harmonious synergies or skillfully emphasizing contrasts. Using Jakob Schlaepfer's exclusive and experimental yard goods, the STF students went on to design unique and exquisite fashion key-pieces, exploring the limits of creativity and craftsmanship.
Additionally, the students were entrusted with an MCM bag that served as a blank canvas for their imaginative visions. From reshaping, to painting, to embroidering, to reusing, the students creatively incorporated Jakob Schlaepfer's luxurious materials into the redesign process, ultimately creating stunning, reinvented MCM bags. The fashion key pieces blend seamlessly with the redesigned MCM shoppers, coming together in a captivating overall look that beautifully balances fashion and functionality.
The unveiling of the students' total looks with matching designed MCM bags will now take place at an exclusive vernissage at the end of August 2023 to mark the opening of the second floor of the MCM store at Münsterhof in Zurich. MCM was founded in Munich in 1976 and is known for - according to its own description - "intelligent luxury" that is part of the lifestyle of digital nomads. The brand creates seasonless, timeless, responsible and transformative collections.
Source and further information: STF Swiss Textile College
