Time travel through commercial history
The Swiss Commercial Association is celebrating its 150th anniversary this year. The new campaign "buerogeschichten.ch" shows how moving the past years have been for business people. It features over 350 online articles - from newspaper clippings to videos and audio reports - from the history of Switzerland's oldest and still active employees' association.
On the occasion of its 150th anniversary the Swiss Commercial Association is launching an immersive campaign that takes you back in time to the association's beginnings in the 1870s. Education and lifelong learning have always been firmly anchored in the DNA of the Swiss Commercial Association. Committed to constantly developing the professions and promoting the dual education system, the association has made the commercial professions what they are today: an absolutely central pillar for the Swiss economy and working world.
Audio contributions, videos and texts from 150 years of association history
In the anniversary campaign "buerogeschichten.chIn the "Businessmen and women" section, former professionals, current apprentices, association representatives, partner organizations and politicians have their say. Whether you filter by topic or browse through the contributions over time, they all provide a lively insight into the 150-year history of the association. Among the more than 350 online contributions are some amusing trouvailles: old documents, silent films, video contributions and sources that seem curious and sometimes strange from today's perspective. An 1871 office regulation states, "The taking of food is permitted between 11:30 a.m. and 12:00 p.m., but work may not be stopped in the process." The first woman was admitted to vocational courses in 1901. A film clip from the 1960s shows screaming stock traders at ringside. Throughout the decades, merchants recount their apprenticeship experience. Letters from the future give a glimpse of where the CT professions are headed in the coming decades.
Other times, other customs
The "buerogeschichten.ch" campaign documents the transformation of the association, the Swiss education system and commercial job profiles. And it provides an illuminating insight into the development of our society and the associated role models. With individual contributions, you can't help but be amazed - and delighted by these milestones.
The anniversary campaign was created in collaboration with the subsidiaries Hochschule für Wirtschaft Zürich HWZ and Schweizerisches Institut für Betriebsökonomie SIB and accompanied by a historian. The material comes from the archives of the Swiss Commercial Association and is freely accessible in the Swiss Social Archive in Zurich. Concept, design and implementation were carried out by the agency Partner & Partner AG from Winterthur. The campaign was officially launched by the Swiss Merchants' Association at its celebratory event on March 3, 2023.
Source: www.kfmv.ch
