Book tip: WhatsApp Business for SMEs
24 Best Practice Beispiele für Marketing, Verkauf, Kundendienst & Support im DACH-Markt: Dies bietet ein eben erschienenes Buch von Rolf Limacher.
Messenger services like WhatsApp are among the most used apps in Germany, Austria and Switzerland - 7.3 million Swiss use WhatsApp. Every free minute, the smartphone is used to see what friends and family members are writing. It's not just the young who communicate this way. Current studies show that every age group has conquered messenger services for themselves.
It is surprising that despite this strong market penetration, so many companies have not yet thought about using this channel! Fields in which WhatsApp has already proven itself are:
- Customer service - Quick help
- Sales - Submit simple orders (without PC)
- Appointment - Uncomplicated coordination
- Consulting - Send product information
- Marketing - reference to promotions or discounts
- Events - send ticket and map directly to your smartphone and much more.
In this book, Rolf Limacher explains how to proceed in a structured manner in order to tap this potential. Using numerous examples, he shows how successfully innovative companies are already using this direct channel to their customers.
Important to know: The potential of messenger services is far from exhausted. All of them are constantly evolving and expanding their range of functions. And if one application is no longer successful, there is certainly already a new one that will quickly take its place. In other words, readers of this book are perfectly positioned to apply their knowledge to the new platform.
The book is available directly from BPX Publishing
