New educational platform for marketing topics

Marketing.ch becomes the Education platform for marketers. This means that a new content marketing strategy is to be used to make practical content on various marketing subareas available free of charge on a daily basis. The community should be able to draw added value from this for their day-to-day business and Switzerland's marketing expertise should thus be increased step by step.

Insights behind the scenes

To this end, the specially established Academy offers free webinars, practice-oriented seminars and online courses on the latest marketing trends, marketing measures and marketing strategies. The courses are led by lecturers, but by specialists from the field, such as agency owners, marketing managers or marketing consultants. These specialists put what they teach into practice on a daily basis, thus providing a behind-the-scenes look at their work and can provide practical input based on client projects. At the same time, participants receive templates, concepts and process ideas. In addition, Marketing.ch focuses on the further expansion of the community so that members can exchange ideas, share experiences and network with each other.