Brown Bag Series 2022: Compact Series for Executives
The HWZ Hochschule für Wirtschaft Zürich, the Swiss Marketing Forum and AZ Konzept are organizing a series of live streaming sessions from June to December 2022. They are aimed at executives in marketing and communications and will each provide one hour of university-level expertise with practical relevance.
Marketing and communication are subject to a rapid pace and the social upheavals of our time, in which rules change quickly and the established must give way to the new. Lifelong learning and the repeated acquisition of new skills are essential in the marketing industry. In such a time, orientation is of great importance in order not to miss any changes of direction and trends. The free sessions in live streaming format offered in cooperation with HWZ, Swiss Marketing Forum and AZ Konzept present applied science with strong practical relevance in short brush-ups. In this sense, the Brown Bag Series 2022 point new ways through the marketing jungle, according to the statement. The compact series is designed to help executives gain competent professional orientation and in-depth knowledge.
"The last few years have shown that there is a need for well-founded and equally short formats for knowledge transfer and exchange. The Brown Bag Series responds to this need," says Prof. Dr. Michael Grund, Head of Department for Marketing & Business Communications at the HWZ Hochschule für Wirtschaft Zürich. Marcel Weibel, OC member of Swiss Marketing Forum, adds: "With this partnership and the online format, we have optimal conditions, in addition to the Marketing Day, to offer all managers concrete practical knowledge with direct implementation."
The topics offered are dedicated to central challenges of marketing:
- Branding: Brand Leadership, 6/21/2022
- Marketing Strategy: Inbound vs. Outbound Marketing, 8/23-22
- Customer Behavior: Neuromarketing, 9/20-22
- Content Marketing: Storytelling, 10/18-22
- Strategic Media Planning: Online vs. Offline, 11/15/22
- Marketing Automation: Trends, Skills and Tools, 12/13/22
For more information on the entire Brown Bag Series 2022, click here: https://fh-hwz.ch/brown-bag-series-2022/
