SV Group introduces Eco-Score: Partnership with Beelong for an environmentally friendly choice at SV Restaurant
Transparency, awareness-raising and good partnerships are an important part of SV's sustainability strategy. By working with Beelong, SV Switzerland is reaffirming its pioneering role in the area of sustainability. The Eco-Score label is available to all company restaurants and canteens and enables the sustainability of all ingredients in menus to be assessed. This comprehensive assessment is presented transparently for guests using an easy-to-understand traffic light system.
SV Switzerland is reinforcing its pioneering role in sustainability through a groundbreaking partnership with Beelong. This company has created a rating and labeling system that allows guests to immediately recognize the sustainability of a menu. The collaboration between SV and Beelong opens new doors for sustainable food in community catering. All products used in the menus are rated according to ten sustainability criteria and classified on a simple traffic light scale from A+ to E-. This results in an overall score for each menu.
Dörte Bachmann, Head of Sustainability at SV Group, explains: "With the Eco-Score, we are taking a big step forward. The traffic light scale shows our guests very transparently how we are committed to environmentally friendly nutrition. What is particularly important to us is that we don't want to patronize anyone. Our guests are free to choose. But thanks to the Eco-Score, they can make a well-informed decision. In this way, we combine sustainability with freedom of choice - and that is exactly our goal."
"Thanks to over 300 SV restaurants, we can help influence the eating habits of thousands of people to reduce the environmental impact of meals. The complex environmental data of the food service sector can be presented in a simple and understandable way. We are delighted to be working with SV Switzerland to bring more transparency to the food sector," adds Mathias Faigaux, Co-Managing Director of Beelong.
Customers want to inform their employees transparently
SV Group customers now have the option of displaying the Eco-Score results on their main meals in their restaurants, which represents a further step towards conscious and environmentally friendly nutrition. The Eco-Score method was tested in seven staff restaurants, such as the Holzweid Training Center (WBZ), which belongs to the University of St. Gallen and was awarded the ibex fairstay label just last week thanks to its efforts in the area of sustainability: "Sustainability is very important to us. We are all the more pleased that, together with SV and Eco-Score, we can give our guests the opportunity to consciously choose a sustainable menu. Because this also helps us to achieve our sustainability goals," says Kathrin Weber, Director of the WBZ.
Comprehensive sustainability strategy with measurable climate targets
As part of its comprehensive sustainability strategy, SV has committed to the SBTi and has set itself science-based climate targets. These are currently being evaluated by SBTi and will be published soon. The company has already announced the most important target: Net zero by 2045. "Beelong's holistic assessment method Eco-Score is part of our strategy to work based on data. We rely on solid, scientific findings and measurable results. We distance ourselves from gimmickry," says Dörte Bachmann, Head of Sustainability SV Group.
The Eco-Score method takes ten criteria into account: Co2-footprint, water footprint, land use, seasonality, animal welfare & labels, biodiversity & labels, transport & distance, packaging, endangered species & fishing method and company policy. The method thus represents a comprehensive sustainability assessment of menus. In addition, the information will be updated at the beginning of 2025 with the identification of the actual Co2eq emissions per menu and later an assessment of the balance of the menus.
Source: www.sv-group.com
