Nikin launches new "Circular Cashback" program throughout Switzerland
The sustainable fashion company Nikin is known for planting a tree for every item it sells. Now the label is launching Switzerland's first "Circular Cashback" program and is buying back worn Nikin products from today.
Nikin's innovative circular economy buyback program enables customers to receive a refund for the material value when they return their circular garments. Particularly interesting: the longer a garment is worn, the higher the refund amount - up to 25 % of the original purchase value is paid out in cash. The "Circular Cashback" program is made possible by the textile material naNea - an innovative, biodegradable polyester that has been specially developed for the circular economy. It can be recycled again and again without any loss of quality and is also very soft, comfortable and breathable. It was developed by the company OceanSafe from Bern.
"We already had circular products on offer, but realized that an additional incentive was needed for voluntary returns. With the buyback program, we now want to offer a suitable incentive and realign our business model," says co-founder and CEO Nicholas Hänny.
Consistent focus on the circular economy by 2030
The aim of the "Circular Cashback" program is to extend the wearing time of clothing, thereby avoiding waste and reusing raw materials. With this step, Nikin is setting an example in the fashion industry. After all, international phenomena such as Black Friday and ultra-fast fashion brands are continuing to boost clothing consumption in Switzerland too. Nikin is setting a counterpoint with the launch of the "Circular Cashback" program.
Campaign and media work
As part of a campaign, the fashion company is putting up a mega poster at Zurich main station. NIKIN is also raising awareness of the new "Circular Cashback" program via ambassadors, social media and a landing page. "The primary aim of our campaign is to promote the circular economy in the fashion industry. We want to build a community that wants to extend the wearing time of our products and thus make a positive contribution to a sustainable fashion industry," says Nicholas Hänny. The agency is also supporting CRK with PR and media work.
Responsible at NikinNicholas Hänny (Co-Founder and CEO), Robin Gnehm (Co-Founder and CPO), Yvonne Lichtsteiner (Head of Marketing) Responsible at CRK: Marie-Joëlle Eschmann (consulting and media relations)
Nikin AG, a Swiss clothing brand based in Lenzburg, stands for sustainability and environmental awareness. Founded in October 2016 by childhood friends Nicholas Hänny and Robin Gnehm, Nikin offers durable, timeless products made from sustainable materials, most of which are produced in Europe. For every product sold, NIKIN plants a tree in collaboration with partner organization One Tree Planted - over 2.2 million trees worldwide to date. The two founders started with capital of 5,000 Swiss francs, and after an extremely successful crowd-investing campaign in December 2022, which raised 5 million Swiss francs within three weeks, NIKIN now has around 4,000 co-owners. The team of around 35 employees is pursuing the vision of creating a community that plants trees and protects nature, as well as making all Nikin products 100% circular by 2030.
This article originally appeared on markt-kom.com - https://www.markt-kom.com/de/markom/nikin-lanciert-schweizweit-neuartiges-circular-cashback-programm/
