On International E-Waste Day
On October 14, the International E-Waste Day will take place for the 3rd time. As one of 40 organizations worldwide, SENS eRecycling also supports the day launched by the WEEE Forum (Waste Electrical and Electronic Equipment) with various activities.
On the occasion of the 3rd International E-Waste Day on October 14, 2020, SENS eRecycling is launching several activities. In order to increase the convenience of disposal for the population, SENS eRecycling is teaming up with Swiss Post. For the pilot project, Electro Recycling Bags will be delivered to households in the cities of Zurich and Bern from October 14 to December 31, 2020. The filled collection bags can be conveniently deposited in the milk crate and collected by Swiss Post.
In parallel, a collection campaign is taking place at 170 schools in Zurich and Bern. The schools are asked to discuss eRecycling in class and collect defective and discarded electrical appliances together. The class that collects the most during the collection campaign will win 1000 francs for the class treasury. "With this campaign, we want to sensitize children to the topic of eRecycling," says Sabrina Bjöörn, Head of Marketing & Communications, SENS eRecycling.
SENS eRecycling - 30 years for the environment
Over the past 30 years, SENS eRecyling has collected and disposed of around 1.2 million tons of electrical and electronic equipment in Switzerland in cooperation with its dense partner network. In this way, a total of 830,000 tons of recyclable materials such as iron, steel, aluminum, copper or even gold could flow back into the production of new products. In addition to recycling, however, it is precisely the disposal of pollutants such as mercury, refrigerants or PCBs, which are difficult to degrade, that is crucial. The commitment of SENS eRecycling and partners means 150,000 billion environmental impact points (EIP) saved, which corresponds to an annual environmental footprint of 7.5 million Swiss people.
Recycle instead of leaving behind - awareness on social media
E-waste is the fastest growing waste stream in the world. By 2030, an incredible 74.7 million tons of e-waste are expected to be generated, which is roughly equivalent to 7390 Eiffel Towers. This shows how important it is to recycle professionally and thus to recover and reuse valuable materials. The numbers are clear and impressive. In 2019 alone, the value of raw materials in e-waste was equivalent to around 52 billion Swiss francs.
With regard to E-Waste Day, social media activities are also planned - including a spot by Lucerne filmmaker Till Gmür and exciting contributions by blogger, storyteller and photographer Andrea Monica Hug. In this way, SENS eRecycling wants to create greater awareness via social media and call for the proper disposal of e-waste and mobilize the population. "To draw attention to the importance of eRecycling, all channels should be used," says Andrea Monica Hug.
