Consumers rate the pricing of over 600 companies in Switzerland
Although Switzerland has one of the lowest inflation rates in Europe, the price increases of recent years have also been felt by consumers in the Swiss Confederation. This year, for the first time, the business psychology rating and ranking agency ServiceValue GmbH analyzed which providers currently impress with their pricing in its "Price Champions Switzerland" study. The associated ranking is based on a comparison of 604 companies from 57 sectors.
Method
The ranking of price champions is based on a customer survey and is carried out without the involvement of the providers being evaluated. The specific question asked is to what extent companies or brands can inspire customers with their price structure. An individual "Price Structuring Score" (PSS) is determined for each evaluated company on the basis of the respondents' answers. Companies with a significantly above-average PSS are shown in medal positions (gold, silver and bronze) in an overall ranking of all companies surveyed. Companies that also have the highest customer enthusiasm score for their pricing within their sector are recognized as sector winners.
Award classes and providers with top scores
A total of 100 companies are ranked in gold, silver or bronze. 57 companies and providers are also recognized as industry winners in their respective ranks. The twenty industry winners with the highest PPS are listed below.
Industry winner | PSS | Industry
Aldi Suisse | 77.3% | Food Retail
Ochsner Sport | 76,9% | Sports stores
Manor | 76.6% | Department store
Travelhouse | 76,1% | Tour operator
Salt | 76.1% | Telecommunications
Visana | 76.1% | Household contents and personal liability insurer
Digitec.ch | 76,0% | Electronics & Computers
Aldi Suisse Mobile | 76.0% | Mobile provider
Vaudoise | 75.9% | Legal expenses insurer
Smile | 75.8% | Car insurer
Ochsner Shoes | 75,7% | Shoe retailer
Mediservice.ch | 75,7% | Pharmacies - Mail order
Discountfit | 75.5% | Fitness studios
Bike World | 75.4% | bike stores
McOptic | 75,4% | Optician
Vero Moda | 75,3% | Fashion Stores: Women's Fashion
Fensterversand.ch | 75,2% | Windows & Doors
JYSK | 75.1% | Furniture stores
Hotelplan | 75,1% | Travel agencies
Zalando | 75.1% | Online department store
Other industry winners with gold rankings include the electricity supplier Premio Energie, the hearing system audiologist Audika, the bookseller Orellfüssli, the children's clothing store ForK, the kitchen studio Inpuncto Schweiz, the garden center Landi, the online printing company onlinedruck.ch and, in the pet supplies sector, Meiko.
"Consumers have at best an indirect influence on the pricing of companies," comments Dr. Claus Dethloff, Managing Director of ServiceValue GmbH, and adds, "all the more reason why providers should always make their prices and possible price changes transparent and communicate them fairly so that customer trust is not damaged."
You can find the complete ranking of the "Price Champions Switzerland" here here.
Source: www.servicevalue.de
