From SMEs for SMEs: Parato.ch supports SMEs with digitalization
The Parato.ch platform connects SMEs with experts and supports them with digitalization - faster and ultimately more cost-effectively thanks to proven standard offerings. The experts support SMEs from consulting to the implementation of holistic digitalization measures. Parato AG is a joint venture between SwissDigiNet and Swisscom. Its CEO is Markus Mühlemann.
It is well known that digitalization poses challenges for SMEs. At the same time, more than half of SMEs state that they have too little IT knowledge, particularly on the relevant topic of IT security. With Parato.ch, SMEs receive the support they need to drive digitalization in their company as a whole based on a standardized approach and proven solutions. This makes digitalization faster, cheaper and feasible for every SME.
Digitization at eye level
Parato.ch is a digital marketplace that connects SMEs with proven digitalization experts in the region. These are IT companies that have the relevant expertise and experience and know the challenges faced by SMEs only too well. As trusted partners, they support SMEs with digitalization, from network access and modern workplace solutions to marketing and sales tools for sustainable growth. They are responsible for consulting, planning and implementing digitalization measures. This ensures that the individual services and solutions are coordinated with one another. This is key to minimizing security gaps and ensuring smooth operations.
Parato.ch is an open ecosystem and has eight platform partners at launch. Business activities will initially focus on German-speaking Switzerland. The aim is to expand the network further.
SwissDigiNet and Swisscom as a strong backbone
Parato.ch is backed by Parato AG, a joint venture between SwissDigiNet and Swisscom with Markus Mühlemann as CEO. Both companies are already actively shaping the digitalization of the Swiss economy. The digital marketplace is now intended to close a gap in the market in order to address the needs of Swiss SMEs even better. "Our experience shows that there is a high demand in Switzerland for coordinated solutions in the area of digitalization for SMEs. Many companies have some catching up to do and need support in this area. Parato AG closes this gap and offers SMEs a reliable platform," says Markus Mühlemann, CEO of Parato AG. Urs Lehner, Head of Swisscom Business Customers and member of the Swisscom Group Executive Board, says: "We want to shape the digital future together. That is why we are actively driving forward the digitalization of Switzerland and at the same time strengthening IT companies in the regions with Parato.ch."
Parato AG is part of 51% Swisscom and will operate on the market as an independent subsidiary. Swisscom will continue to work with its existing SME IT partners as usual.
Source: www.swisscom.ch / www.parato.ch
