Samsung Switzerland continues AI Experience Tour 2025
Following the launch in Zurich and a festival appearance in St. Moritz, Samsung Switzerland is continuing its tour of Switzerland with an interactive roadshow. The focus is on Galaxy AI applications, presented in an experience-oriented format.
Samsung Switzerland is continuing the AI Experience Tour in 2025. After the start in Zurich, the company made a stop at the SunIce Festival in St. Moritz and is planning further appearances at events with large audiences, including Fantasy Basel at the end of May.
The Galaxy AI roadshow aims to give visitors an understanding of the many ways in which Samsung's own AI technology can be used in everyday life. Functions such as live translations, smart image editing and creative text support will be demonstrated. Samsung is focusing on a playful format with the support of promoters. The "How Long Can You Hang" challenge was also held in St. Moritz, where participants could win a Galaxy Ring. There was also cash and a Galaxy S25 Ultra to be won at the festival in St. Moritz.
The tour will be accompanied by content creators who will share their experiences with Galaxy AI on site and engage in dialog with the audience. "With the AI Experience Tour 2025, we want to show how much creative power and practical use there is in our Galaxy AI features in a fun, accessible way. Festivals like SunIce offer the perfect environment for this," explains Marketing Director Toni Koller.
The next stop on the tour is Fantasy Basel from May 29 to 31. Further locations are being planned and will be announced at a later date.
