Oppenheim & Partner takes over PR mandate for Relais & Châteaux
The international Relais & Châteaux network has appointed Oppenheim & Partner as its new PR agency for Switzerland and Liechtenstein. The aim of the collaboration is to strengthen the brand presence in both markets.
Relais & Châteaux currently has 580 establishments in 65 countries, which together have 385 Michelin stars. The network is represented by several establishments in Switzerland. The global network of independent top hotels and restaurants is now relying on Oppenheim & Partner for its PR work in Switzerland and Liechtenstein. The owner-managed agency is taking on the role of official press office and is to increase the visibility of the brand in the region.
The collaboration focuses on strategic communications consulting, media relations and the organization of press trips and events. The aim is to anchor the aspects of the brand - outstanding hospitality, culinary excellence and cultural roots - more firmly in the local market.
Tina Seiler, Partner at Oppenheim & Partner and responsible for the new mandate, comments: "We are delighted to be able to support such a traditional and internationally renowned brand as Relais & Châteaux. The addition to our portfolio in the hospitality sector is a significant milestone and underlines our passion for the hotel and restaurant industry."
