ZHAW becomes a new partner member of Perikom

The IAM Institute for Applied Media Studies at the ZHAW is a new partner member of Perikom and adds scientific expertise to the association. The association now has sixteen partner members.

Annette Pfizenmayer (left) and Katharina Krämer, co-directors of the CAS Corporate Communications at the ZHAW. (Picture: zVg.)

"Successful communication is not an individual task, but a joint task that only works together," say Annette Pfizenmayer and Katharina Krämer, co-directors of the CAS Corporate Communications program, explaining Perikom's commitment. "Close cooperation between communications and HR is essential in order to create a strong corporate culture. Through our partnership with Perikom, we want to promote the exchange between science and practice and further advance this interdisciplinary dialog."

Among other things, Perikom organizes regular events for communication and HR experts, such as the annual Swiss HR/Internal Communication Conference. The association also develops further training courses and contributes to research in the field of internal communication. The next Swiss HR/Internal Communication Conference will take place on May 15, 2025 on the topic of sustainability.

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