Sandro Tschuor becomes Senior Director Brand & MarComs at Sunrise
Sunrise has appointed Sandro Tschuor as its new Senior Director for Brand & Marketing Communications as of the beginning of April 2025. He was previously Chief Client Officer at Ingo.
Sandro Tschuor, a high-profile leader with extensive experience in branding, campaigns and sponsoring, is taking over at Sunrise. He succeeds Andreas C. Caluori and in his new position will focus in particular on increasing the impact of the advertising strategy, strengthening the "Sunrise Moments" loyalty program and intensifying partnerships, according to a press release.
The 45-year-old brings with him many years of experience on the agency side, most recently as Chief Client Officer at Ingo and Client Lead for Migros Fachmärkte in the WPP network. Parallel to his agency work, Tschuor also worked as an ice hockey expert for MySports and can look back on a career as a professional ice hockey player.
In addition to his professional career, Tschuor is also involved as President of the EMBA Alumni Organization of the University of Zurich.
