Dreifive at Meta and Google in Dublin: Exclusive insights into the digital future
For the fifth time, Dreifive traveled to Dublin with selected customers to gain exclusive insights into current trends and innovations in digital marketing at the EU headquarters of Meta and Google. The focus was on topics such as AI, new content formats and developments in VR, AR and new media.
This year's sessions focused on topics such as AI-supported tools, new content formats and innovations relating to VR, AR and new media. Meta offered insights into its AI systems for automated creative generation, while Google presented the latest advances in Gemini. These technologies are not only changing the world of advertising - they also demand a new understanding of creative work and data-driven strategy.
AI as a key competence
The lesson learned: Those who want to remain relevant in the future must not only use AI, but also be able to apply it correctly. Prompting, creative automation and strategic data interpretation will be key success factors. The Dreifive agency sees itself in the role of enabler here - with in-depth expertise, direct platform access and a willingness to break new ground.
Inspiration through diversity: focus on customer cases
A highlight of the trip were case presentations from companies such as ÖAMTC, Rossmann and C&A. The strategies and learnings they presented showed how versatile modern campaigns can be today. They also reflected how important it is to have the courage to test and adjust - and to set new standards in the process.
For Dreifive, the trip to Dublin confirmed once again: if you want to be successful in digital marketing, you need tools, strategic thinking, innovative spirit and platform proximity that enables you to recognize trends at an early stage, critically evaluate them and translate them into market-relevant strategies.
