Four books that might interest you

Superpower Sustainable Marketing

Growing with a new marketing model.

• Birgit Berthold-Kremser, Stefanie Kuhnhen and Franziska Mozart
• Publisher: Haufe
• Publication year: 2025
• Pages: 256
• ISBN: 9783648184592

Is marketing just about selling products? Not at all. If you believe the authors of this book, marketing has the "superpower" to transform companies and even society - in the direction of sustainability and a sense of responsibility. The book shows marketing managers how they can actively shape change instead of just reacting to trends. It includes the well-known 4Ps of marketing, new KPIs and exciting perspectives on the marketing of the future. All in all, an inspiring guide for anyone who wants to combine marketing and sustainability in a meaningful way.

getAbstract rating: 9

Qualities:

• Realizable
• Systematic
• Inspiring

Leading hybrid teams successfully

This boosts team spirit and productivity when working between the office and home office.

• Alexandra Altmann
• Publisher: Wiley-VCH
• Publication year: 2024
• Pages: 272
• ISBN: 9783527511921

If you want to keep a team of people together who work partly in the office and partly remotely, you have to lead differently than before. Hybrid teams are successful when they have a strong sense of togetherness, are fit in digital communication and when results count more than presence. Online trainer Alexandra Altmann explains in detail and with lots of practical tips and examples how to form such a team and reshape your own leadership role. This is how teams can be welded together - no matter who is sitting where.

getAbstract rating: 8

Qualities:

• Comprehensive
• Realizable
• Practical examples

Crisis communication practice book

Strategies for more credibility, transparency and trust.

• Marco Cortesi and Stefan Häseli
• Publisher: Wiley-VCH
• Publication year: 2025
• Pages: 317
• ISBN: 9783527512089

Only those who are prepared will get through potential crises well. Crisis communication plays a decisive role in this. In times of multiple crises, no company can afford not to plan ahead and train its processes for the event of a crisis, say the authors of this guide. Its structure is not always stringent and much is repeated. In some places, a deeper analysis of the examples is missing. Nevertheless, the practical book is suitable as a first introduction to the important topic of crisis communication.

getAbstract rating: 7

Qualities:

• Realizable
• Practical examples
• For beginners

Clever visualization

Think, explain, inspire and guide better with Sketch4effects.

• Siegfried Bütefisch
• Publisher: BusinessVillage
• Publication year: 2023
• Pages: 184
• ISBN: 9783869807072

Sketchnotes are a simple means of visualizing ideas off the cuff. They are not an art, as graphic designer Siegfried Bütefisch emphasizes. Anyone can learn to create sketchnotes and use them to enhance their presentation. Sketchnotes are also helpful in group work to develop thoughts, explain connections and visualize goals. The author provides many practical tips and useful templates for this. With 50 exercises, he gets readers straight into action - his book becomes a sketchbook. You want to get started right away.

getAbstract rating: 8

Qualities:

• Practical examples
• For beginners
• Inspiring