Bucher is "Master of Swiss Web", cross-media award for Arosa Tourism
"Bucher Connect Service Platform" wins the Best of Swiss Web 2025 master title. The project was commissioned by Bucher Municipal and developed by Eyekon and Intelliact. The Goldbach Crossmedia Award goes to Arosa Tourism, the Audience Award to the airline Swiss.
The winners of the Best of Swiss Web competition lifted a total of 79 awards at the gala night in Dübendorf on Thursday evening: 11 gold, 25 silver and 43 bronze.
As the best web project of the year, "Bucher Connect Service Platform" won the title of Master of Swiss Web 2025. The project was commissioned by Bucher Municipal and developed by Eyekon and Intelliact.
The project also won three gold medals in the "Marketing", "Productivity" and "Technology" categories.
"Best of .swiss" award for Zermatt Tourism
Zermatt.swiss from Zermatt Tourism won the special "Best of .swiss" prize for the best web project with a .swiss extension. The website "invites you to enjoy a relaxing visit online by combining our six Swissness criteria of quality, innovation, design, down-to-earthness, trustworthiness and multilingualism", praised jury president Fabian Unteregger. At the heart of the site is the easy-to-use accommodation search function, which transparently rates all types of accommodation in good Tripadvisor style. "At no point do you virtually fall into a crevasse or sprain your ankle while surfing in Zermatt."
Goldbach Crossmedia Award for Arosa Tourism
The Goldbach Crossmedia Award was also presented for the eighth time as part of the Best of Swiss Web Award Night. With a multichannel strategy paired with AI, creativity and community engagement, Yoveo | Team Farner and Arosa Tourism were able to secure the gold trophy at this award night.
In the Campaign the Swiss population was asked to formulate their personal dream of a perfect vacation in the mountains. With the help of AI, over 43,000 of these submitted dreams were visualized. In a further step, various advertising subjects were prepared in a channel-optimized way and presented cross-media - on social media, as TV commercials and on cable cars, public transport buses, limited-edition stamps and bath towels.
In line with the brand promise "Arosa makes dreams come true", numerous submissions were not only visualized, but also realized. The well-known tourist destination gave away wellness weekends or après-ski experiences to all participants. Ultimately, this co-creation approach not only led to a wide range of advertising opportunities, but also lent the campaign authenticity and created a collective experience.
Silver went to the campaign "Werbung naja, Zins gut." by Bank Cler, realized by Neu Creative Agency. And bronze went to "Migros as Playmobil" from the client Migros Supermarket, realized by the Wirz Group.
The "LXmas For You" campaign by the airline Swiss, realized by MSM Digital and Tamino Productions, won the audience award donated by Goldbach. In the run-up to the Award Night, customers, agencies and all other interested parties were able to vote for their favorite campaign.
The BoSW Gold winning works at a glance
- Brand Experience: Nemo broke the trophy
- Business: Chopard - The Future of Ethical Luxury Commerce
- Creativity: WOZ - The News In The News
- Digital Commerce: Marketplace Zermatt - Matterhorn
- Innovation: democratizing the accessibility of live events
- Marketing: Bucher Connect service platform
- Performance Campaigns: The apprenticeship campaign for Gen Z
- Productivity: Bucher Connect service platform
- Public value: democratizing the accessibility of live events
- Technology: Bucher Connect service platform
- User Experience: Images of Switzerland Online
(Joël Orizet/tme/swi)
