Digital, networked and individual: Sport Tourism Forum sheds light on industry change
New technologies and changing guest needs are shaping sports tourism. How AI, digital platforms and new outdoor trends are transforming the industry will be the focus of the Sport Tourism Forum on May 20 in Zurich.
The Annual industry meeting "Sport Tourism Forum" moves to the Google Cloud and sets an example for transformation. Around 40 experts will discuss how AI is revolutionizing travel planning, how digital platforms are redefining outdoor sports and whether hiking can be a sustainable alternative to traditional winter tourism all year round.
AI and digital platforms as drivers
Whether booking platforms, interactive tools or technical assistants - data-based solutions are increasingly shaping destination management. The TTA-VConnector, a tool for the intelligent networking of travel planning, will show how tourism regions can use these developments. Komoot and Decathlon will also be presenting strategies for reaching outdoor communities digitally. Practical examples will illustrate how data-driven innovations are shaping sports tourism.
Year-round hiking as an alternative to ski tourism?
Winter hiking, urban hiking and specialized hiking villages are establishing themselves as alternatives to skiing. Representatives of the Swiss Hiking Trails, the Austrian Hiking Villages and the German Hiking Association discuss what infrastructure is needed and how destinations are responding to this trend.
Generation Z: travelers with new priorities
Generation Z travels differently to previous generations. Shorter but more frequent trips, a growing focus on individuality and a willingness to spend more on winter experiences characterize their behaviour. Alexander Dyskin from Simon-Kucher explains how destinations should respond to this.
New formats: From e-ski to gamification
The increasing demand for yoga retreats, fitness festivals and classic sports camps reflects the changing needs of travelers. What formats can tourist regions use to create added value? E-skiing, for example, promises a new form of mobility in the mountains, while digital reward systems such as the Alpenbrevet Extended strengthen guest loyalty. The forum will show which concepts have already been successfully implemented.
