Over 400 participants at the first Swiss AI Marketing Conference
The first edition of the "AI in Marketing Conference" took place on Thursday. Over 400 people took part in 13 keynotes, eleven masterclasses and an expert panel at The Circle Zurich. They gained practical insights into the latest developments in the field of AI in marketing.
The conference was entirely dedicated to the rapid development of AI in marketing. As it was already very well received, the organizer decided to expand the event from two to four stages. Among others, Sabine Lehmann from Google Deepmind, Claudio Mirti from Microsoft, Dr. Imanol Schlag from the ETH AI Center and Ivana Lachner from Adobe took to the stage.
In keynotes, masterclasses and panels, the 32 experts shared their knowledge on topics such as generative AI, the automation of marketing processes and the legal challenges involved in using AI. Particular attention was paid to the practical use of tools for producing texts, images and videos as well as for optimizing marketing strategies.
"We want to prepare marketing managers in Switzerland for the challenges of the AI future and ensure that they have the right tools and knowledge to be successful in an AI-driven world," says Tanja Herrmann, founder and managing director of the "AI in Marketing Conference". Participants were shown how important it is to get to grips with the technology at an early stage in order to remain competitive and develop future-oriented marketing strategies.
The next edition will take place on April 23, 2026.
Source and further information: https://www.ai-in-marketing.ch/
