Pilot Suisse becomes media agency for Obi Switzerland
The Zurich-based agency Pilot Suisse is now in charge of media planning for the Swiss branch of the DIY chain Obi. The aim of the collaboration is to increase Obi's brand awareness in Switzerland and to drive growth and expansion in the market. The first campaign is already live and focuses on moving images and OOH.
"The Pilot Suisse team impressed us from the very first meeting with their many years of detailed expertise in the Swiss market and their feel for the essentials," says Nicolas Bill, Head of Marketing at Obi Switzerland, explaining the decision. "We deliberately chose Pilot Suisse for the Swiss market because we not only found an agency with excellent market knowledge, but also a partner that thinks beyond national borders. The Pilot agency group already successfully supports Obi Germany, which allows us to create valuable synergies and further develop our brand strategy in Switzerland in an even more targeted manner."
Ahmad Hoteit, Managing Partner of Pilot Suisse, is delighted: "Especially as a young media agency, we are delighted to have such a well-known client as Obi - especially because it is a very exciting task to quickly make such a challenger brand visible in the local market environment."
"It's great to see that the USPs with which we launched in Switzerland last year are being accepted and appreciated by clients and are working as a decision criterion for our agency," adds Ben Moser, Managing Partner of Pilot Suisse.
