Dmexco 2025 focuses on courage and progress
Under the motto "Be Bold. Move Forward." Dmexco 2025 focuses on the need for bold action. The European trade fair for digital marketing & tech brings together thought leaders and decision-makers in Cologne to drive innovation and develop solutions for an increasingly AI-driven economy.
The digital economy is undergoing a process of transformation - characterized by artificial intelligence, geopolitical uncertainties and changing market conditions. With this year's guiding theme, Dmexco 2025 aims to encourage companies to invest in innovation and actively shape the future. The trade fair will take place in Cologne on September 17 and 18, 2025.
"Be Bold. Move Forward. is more than a motto. It's an attitude and a challenge," says Verena Gründel, Brand & Communications Director at Dmexco. "Studies show that companies that invest decisively and drive innovation during economic downturns grow faster than their competitors in the long term." Dmexco wants to bring these movers and shakers together to set trends and develop forward-looking solutions, Gründel continues.
The German Digital Industry Association (BVDW), the conceptual sponsor of the trade fair, also emphasizes the importance of a willingness to take risks: "New technologies offer groundbreaking opportunities. The digital economy has always been an industry of creators and bridge builders," says President Dirk Freytag.
First speakers and exhibitors confirmed
In Cologne, the trade audience can look forward to presentations by international experts, including Carsten Maschmeyer (Maschmeyer Group), Jean-Remy von Matt (Jung von Matt), Vanessa Stützle (Luqom), Alma Lipa (L'Oréal DACH), Sir Martin Sorrell (S4 Capital), Rezo (Nindo) and Dora Osinde (Ogilvy Group Germany).
Numerous companies have also already confirmed their participation. These include Shopware, Otto Advertising, Disney, Criteo, HubSpot, Douglas Marketing Solutions, United Internet Media, Media Impact and IQ Digital.
Expansion into Asia
Dmexco will also be present on the Asian market for the first time this year. On October 8 and 9, 2025, the eCommerce Expo | Dmexco Asia will celebrate its premiere in Singapore and aims to provide new impetus for the digital economy in the Southeast Asian region.
