Swisscom realigns Group Communications & Corporate Responsibility
With the creation of the two departments "Corporate Communications" and "Comm Tech & Transformation", Swisscom is strategically reorganizing its communications. The reorganization strengthens the AI area in particular and involves personnel changes.
Myriam Käser has headed the Group Communications & Corporate Responsibility (GCR) department as a member of the Group Executive Board since June 2024. Together with her team, she has defined new priorities in a comprehensive strategy process. This has resulted in an "organizational development of the department", as detailed in a press release. Among other things, this includes greater integration of corporate communications and a targeted focus on AI and digital transformation.
Andrea Meier is taking over as the new Head of Corporate Communications. The newsdesk, media service and film team will be merged with the Corporate Communications department. Meier was previously responsible for Partnerships & Live Experience at Swisscom and has extensive experience in the communications industry. She will be succeeded by her previous deputy, Julia Werner.
With the new "Comm Tech & Transformation" department, Swisscom is also focusing more on digital communication and AI-supported processes. Michèle Westhues Estermann, who has already worked intensively on the use of AI in corporate communications in her previous role, will take over as head of the department.
"I am convinced that the new set-up will enable us to make even better use of our digital potential, exploit the opportunities offered by AI and manage communication and stakeholder management in a more strategic and agile way overall," says Myriam Käser about the realignment.
