Swiss Advertisers Association SWA elects Jan De Schepper as new president
At its 76th General Assembly, the Swiss Advertisers' Association (SWA) announced a change in the presidency. Jan De Schepper, Chief Sales and Marketing Officer at Swissquote Bank, replaces Roger Harlacher after 16 years as Chairman.
The SWA annual meeting took place on Tuesday in Zurich-Oerlikon with over 400 members and guests from the advertising industry. The association also celebrated its 75th anniversary. On the topic of "Next Gen Marketing", the two keynote speakers Paul Kemp-Robertson, Chief Content Officer at Lions from London and Jens Polomski, LinkedIn Top Voice for AI & Co-Founder snipKI from Cologne, gave an insight into how they see the future of marketing and communication.
Last year, the long-standing SWA President, Roger Harlacher, announced to the Board that he would be stepping down at today's 76th General Assembly. Harlacher was elected to the Board in 2006 and became President of the Association in 2009. During his time in office, the SWA has developed into a strong lobby group and a valuable partner in the advertising market, according to the association. Roger Harlacher was made Honorary President at the AGM in recognition of his services.
Jan De Schepper, Chief Sales and Marketing Officer of Swissquote Bank, will take over as Chairman. De Schepper has been a member of the Board of Directors since 2018. He began his career in branding at Feldschlösschen and continued it at Bacardi-Martini, Saatchi & Saatchi and McDonald's. In 2015, he moved to Swissquote to head the marketing department. In 2019, he was promoted to CSMO and became a member of Swissquote's Executive Board. De Schepper is also a member of the Board of Directors of Neobank Yuh and holds an MBA in International Management from the University of Geneva.
