HWZ: Andrea Bison becomes co-director of the CAS Marketing Communications program
Thjnk co-founder and "Advertiser of the Year" 2024 Andrea Bison takes over as co-director of the enhanced CAS Marketing Communications. Together with long-time director Stefan Vogler, she will lead the practice-oriented continuing education program into a new era.
Andrea Bison, Co-Founder and Co-CEO of the agency Thjnk, "Advertiser of the Year" 2024 and ADC Board Member, is the new head of the enhanced CAS Marketing Communications at the HWZ Zurich University of Applied Sciences together with long-time course director Stefan Vogler. "Our tasks and requirements in the field of marketing communications today are so demanding and varied that we need highly trained people who are familiar with all subject areas in order to achieve excellent results," says Andrea Bison about her commitment.
Promarca becomes new patronage partner
In addition to established patronage partners such as Igem, Leading Swiss Agencies, Marcom Suisse, SWA, Swiss Marketing and the Swiss Media Publishers Association VSM, Promarca is now also supporting the course. Barbara Castegnaro, Managing Director of the Swiss Branded Goods Association, emphasizes the importance of further education: "Effective brand communication is constantly presenting the MarCom community with new challenges and is constantly setting higher standards. To really stand out here, continuous training is essential."
The CAS is aimed at marketing and communication professionals from companies, SMEs, start-ups, NGOs and NPOs as well as consultants from agencies and the self-employed. In the MarKom field of tension of the 4M - people, brands, markets, media - as well as technology (GenAI), the practice-oriented further education imparts the relevant skills for the future. The Next implementation starts in September.
