Tincan expands into French-speaking Switzerland
The agency based in Zug and Zurich is continuing its growth course and expanding its presence in French-speaking Switzerland. With two consultants in Geneva, Tincan is strengthening its consulting and creative expertise and will in future offer multilingual campaigns for the two major parts of Switzerland.
Since its foundation in Zug in 2013, Tincan has developed steadily. In 2023, the agency expanded to Zurich in order to broaden its base (Markt-kom.com reported). A new strategic opportunity has now arisen: the establishment of a presence in French-speaking Switzerland.
A coincidence led to this: Yannic Bucher, who used to live next door to Tincan partner Peter Niederberger, was planning an agency in French-speaking Switzerland together with Lara Twerenbold. Their focus: sustainability, climate and democracy.
Instead of potential competition, a collaboration emerged. Tincan recognized the potential and brought Yannic onto the team as Creative Consultant and Lara as Marketing Consultant. At the same time, they continue to drive their specialist agency Another Narrative forward.
Multilingualism as a strategic advantage
With this expansion, Tincan aims to strengthen its multilingual consulting and implementation expertise. For companies and institutions with a presence in both language regions, there is now a uniform strategy with locally anchored content. Local expertise is particularly crucial for national campaigns: whether an association with regional locations or a brand with target groups in both language regions - proximity to the market enables a tailored approach and authentic implementation.
Long-term development with a sustainable focus
The two new Tincan consultants are currently working in small premises in Geneva and are establishing the brand step by step. "The development has time and can grow organically. But we have high hopes for this experiment. Multilingual and locally anchored campaigns have often been a challenge in the past - now we can implement them in a targeted and authentic way," says Tincan partner Peter Niederberger.
