"Master of Swiss Web 2025": Ten projects nominated

On April 3, 2025, the best web projects will be crowned with a Best of Swiss Web award for the 25th time. The jury members reviewed a total of 328 project submissions and deemed 85 of them worthy of a shortlist (Markt-kom.com reported). But only ten projects will be given the opportunity to claim the title "Master of Swiss Web 2025".

The Master title is awarded to the web project that receives the most points. This includes the votes from the expert jury, the Netzticker readers' poll and the audience at the Award Night. Netzticker readers can vote for their favorite project from March 18. Anyone who registers for the competition by March 17 is eligible to take part. Net ticker registered have

The ten nominated projects

Democratizing the accessibility of live events

• Contractor: Yoveo | Team Farner

The "Democratizing the accessibility of live events" project sets new standards for inclusion. The innovative, AI-supported web app enables people with visual and hearing impairments to participate in live events without barriers using audio description and noise-free audio tracks in real time. People without disabilities also benefit at events with many parallel activities. An inspiring project with great potential for the future.

Images of Switzerland Online

• Contractor: Nextension

The "Images of Switzerland Online" website offers an inspiring and innovative way to experience historical postcard views of Switzerland. With playful navigation and embedded maps, large amounts of historical image data and artist biographies are made accessible. A new kind of access to art history that is exciting for both enthusiasts and academics.

Bucher Connect service platform

• Contractor: Eyekon, Intelliact

The "Bucher Connect" project is setting new standards in digital fleet management. The IoT-supported platform enables real-time monitoring and optimization of municipal fleets worldwide, reduces service costs and maximizes vehicle utilization. With a user-friendly, modular structure and intuitive design, it offers significant added value for cities and municipalities, strengthens brand loyalty and promotes an optimal customer journey.

Chopard - The Future of Ethical Luxury Commerce

• Contractor: Merkle

With its digital platform, Chopard has created a high-quality symbiosis of brand experience, e-commerce and user experience. The website conveys the luxurious and artisanal character of the brand, combined with a clear and functional e-commerce architecture. The new platform combines a sophisticated and seductive shopping experience with the highest level of process consistency and global reach. A clear gold benchmark.

The apprenticeship campaign for Gen Z

• Contractor: Webrepublic

The jury recognizes the excellent work for Login's apprenticeship campaign for Gen Z. The campaign impresses with its in-depth understanding of the target group, creative implementation and proven success. A sophisticated performance campaign generated 44 percent more applications. A role model for modern apprenticeship marketing and a deserving Master candidate.

Investment Library

• Contractor: Mutoco

Swiss Life AM's Investment Library makes complex financial products understandable and accessible for investors and financial experts. The platform transforms financial communication in asset management through a centralized, interactive presentation of financial data. This innovative, data-driven solution increases efficiency and simplifies client communication, resulting in an optimized user experience and significant revenue growth.

Marketplace Zermatt - Matterhorn

• Contractor: Astound Commerce, Persistent Systems Switzerland

The Zermatt digital marketplace integrates accommodation, ski passes and additional services on a single platform and offers a seamless omnichannel experience. Centralized booking optimizes conversion rates and local value creation. Split payment technology automates billing, while guests receive real-time information on weather and slope status. Innovative and forward-looking.

Nemo broke the trophy

• Contractor: Jung von Matt Limmat

Innovative, bold and fast: With "Nemo broke the trophy", Mobiliar shows how to react creatively to current events and achieve an enormous reach. The brand identity is conveyed humorously and consistently. Quick-wittedness, quality and speed are convincing. A clear idea that was implemented quickly and effectively - a prime example of excellent brand experience.

Swiss Life "myLife Light"

• Contractor: Cando

MyLife Light from Swiss Life simplifies complex problems brilliantly. By digitizing 80 percent of cases, it offers SMEs a fully digital, user-centric solution for pension fund matters. It measurably increases efficiency at Swiss Life and for customers. A project that combines efficiency and pragmatism - a role model for many companies.

Woz - The News In The News

• Contractor: Kind regards

The Woz has impressively demonstrated with its "News in the News" campaign that print and digital can work together perfectly. An interactive banner of the current Woz-issue on Zeit.de and Spiegel.de achieved an impressive 92% visibility. Instead of traditional advertising, the campaign offered real journalistic added value for a discerning target group. This bold and intelligent solution shows how high-quality journalism can attract new readers in the digital age.

The award ceremony for the 25th edition of Best of Swiss Web will be held on April 3 at "The Hall" in Dübendorf.