Natalie Martens joins Dept
The agency Dept is strengthening its management team in the DACH region: Natalie Martens is taking over the position of Vice President Clients, Creative & Media. The former Chief Business Officer at Grey has over 20 years of experience in brand strategy, digital marketing and agency management.
Martens will head up client consulting at Dept and be responsible for the account management team. In collaboration with the agency's creative and media teams, she will look after clients such as Lieferando, Salamander and eBay. The appointment follows the appointment of Wolfgang Lünenbürger-Reidenbach as SVP and Head of DACH and underlines Dept's expansion course in the region.
Prior to her move, Martens was responsible for brand strategy and business growth at Grey Germany. Prior to that, she held senior positions at Jung von Matt. Her strength lies in the combination of creativity, data and technology - an approach that fits well with Dept's strategic direction, according to a press release.
"Creativity alone is no longer enough - brands need ideas that work at the intersection of creativity, data and technology," says Martens. "Dept is made for this new era where innovation and execution go hand in hand."
