BVDW and IAB Switzerland launch award for search engine marketing
The Federal Association of the Digital Economy BVDW and IAB Switzerland are launching the first "Search Award". The award recognizes companies that have developed innovative solutions in search engine marketing. The award ceremony will take place on September 17, 2025 as part of DMEXCO in Cologne.
The new award is intended to make best practices visible and promote the exchange of successful strategies in the areas of SEA, SEO and comprehensive search engine marketing. "With the Search Award, we are creating a platform that makes the innovative power and dynamism of search engine marketing visible," says Jens Fauldrath, Chairman of the BVDW Search Focus Group.
The prize is awarded in three main categories: SEA, SEO and Comprehensive Search. These are further divided into eight sub-categories. Both specialized campaigns and comprehensive strategies are awarded. The jury consists of 24 experts, including Jens Fauldrath from Get:traction for "Comprehensive Search", Katharina Knolle from Webnetz for "SEA" and Christoph Baur from Bits & Passion for "SEO".
Projects can be submitted from Monday. The deadline is May 5, 2025 and the winners will be announced at DMEXCO in September in front of around 250 selected participants.
