"Digitalization is a marathon"
Stagnation in digitalization despite AI boom? Thomas Mickeleit, head of the Commtech working group, talks about the Commtech Index 2024/2025 in the Text Akademie's AI podcast.
German communications consultant Thomas Mickeleit, formerly Director of Communication at Microsoft, presented the "CommTech Index Report 2025" in Zurich last week. This study is based on a survey of corporate communications practitioners from companies and agencies in Germany, Austria and Switzerland.
In a podcast discussion with Christoph Soltmannowski from Text Akademie, Mickeleit explains why the euphoria surrounding digitalization and AI does not automatically lead to real innovation: Investment skews, skills gaps and regulatory risks - keyword EU AI Act - are slowing down progress.
Data competence is becoming a critical factor for budget defense and creative stakeholder journeys. Failed newsroom concepts call for holistic change processes instead of pure technology implementation.
What counts now? Retraining offensives, balanced budgets and experimentation spaces for data-driven dialog communication. Communication professionals must master the marathon of digital transformation in order to be able to use artificial intelligence for stakeholder-centered communication.
The CommTech Index Report 2024/2025 is available here download.
