Jung von Matt Group becomes Mini's international lead agency
The Mini brand will be working with a new creative lead agency for international campaigns with immediate effect. The Jung von Matt Group has been appointed as the new partner. The account will be managed from the agencies' offices in Zurich and London.
The agency Jung von Matt prevailed in an extensive pitch. According to a press release, the decisive factors in choosing the new agency were its international focus and the team's extensive expertise in the required areas. The corresponding invitation to tender was issued in line with the expiry of the existing contracts.
Mini and Jung von Matt have already worked together successfully in 2000 and from 2015 to 2021.
