André Caradonna becomes the new Head of Marketing at Maz in Lucerne
The Competence Center for Journalism and Communication Maz welcomes André Caradonna as its new Head of Marketing as of the beginning of March 2025. He succeeds Victoria Arnold.
In his role, André Caradonna is responsible for the strategic and operational development of Maz's marketing activities. His aim is to further strengthen the institution's position as a leading training center for journalism and communication.
"We are delighted to welcome André Caradonna with his extensive technical expertise and marketing experience. We are focusing on modern and targeted marketing to further increase our reach and impact in the education sector", Maz CEO Martina Fehr is quoted as saying in a press release.
Caradonna studied media and communication science, journalism and sociology at the University of Fribourg. He then worked for several years in various agencies before switching to the corporate side. As Head of PR/Sponsoring at Swisscom, he promoted the business customer sector, while at Bernexpo Groupe he was responsible for corporate and product communication. He also worked for the Insel Group and Ender Diagnostics, in each case as Head of Communications and Marketing.
André Caradonna will take on his new role at Maz with an 80% workload. He will also remain active as "KreativAgent Caradonna" and support companies with marketing concepts and projects.
