Jérôme Rueff becomes Chief Client Officer at Valencia
The Basel agency Valencia Kommunikation is bringing Jérôme Rueff on board as Chief Client Officer (CCO) and thus into the management team. The 46-year-old first worked at Feldschlösschen.
Jérôme Rueff was most recently Brand Portfolio Director at Feldschlösschen Getränke / Carlsberg Breweries. In this role, he was responsible for the strategic development and market leadership of the Feldschlösschen and Cardinal brands and led a team of marketing experts. Rueff also has expertise in the Swiss retail trade and a deep understanding of the specific market mechanisms and distribution channels.
Rueff began his career after studying economics at the University of Basel and completing a Master's degree in International Marketing & Strategic Management at Uppsala University in Sweden. He has over 20 years of extensive experience in the FMCG and beverage industry, including various national and international roles at Carlsberg Group.
As Chief Client Officer, Jérôme Rueff will strengthen the Valencia management team around Michael Gerber (CEO), Tommy Schilling (Chief Creative Officer) and Christian Frey (Chief Operating Officer). Together, they will continue to drive forward the agency's strategic and operational development, relying in particular on Rueff's "extensive experience in brand strategy, innovation and commercial development", according to a statement. His focus will be on further strengthening Valencia's positioning as the most customer-centric agency in Switzerland and ensuring that the needs of clients are always at the center of attention.
