Sir Mary launches independent media agency
Sir Mary is starting a new era: with immediate effect, the Zurich agency is offering its media services on the market as an independent agency. The new media agency is headed by Vanessa Habisreutinger, Katharina Günther and Fabian Habisreutinger. New clients in the portfolio are Twint and Ovomaltine.
At the beginning of January, Sir Mary Media launched with a 20-strong team and a new management structure. With this expansion, the agency is driving forward its growth and aims to strengthen its position in the area of media strategy, planning and implementation.
Sir Mary Media's offering includes specialized 360-degree media solutions from a single source - for TV, digital, (D)OOH, social and audio. The new unit will be headed by an experienced management trio from within the agency's own ranks, who have already been working successfully at the agency for several years and have in-depth expertise in media strategies and campaign management: Vanessa Habisreutinger (Media Operations & Data), Katharina Günther (Planning & Consulting) and Fabian Habisreutinger (Strategy & Client) will jointly manage the new agency. All three are long-standing leaders at Sir Mary and have helped shape the agency from the ground up.
"We are the new generation of media agency. Because we understand creation better, we take brands where they work - not where we earn the most," explains Vanessa Habisreutinger, Co-Managing Director of Sir Mary Media. "In recent years, we have been able to win top-class media accounts and continuously expand our offering. We want to meet the growing demand for our media expertise with an independent offering: the launch of Sir Mary Media is the next logical step for us."
The integrated approach is already being used by clients such as Sunrise, Twint, Ovomaltine and Switzerland Tourism. The pitch wins and campaign successes illustrate the strengths of a holistic media approach: "Sir Mary Media supports us in creating sustainable brand loyalty and effective engagement through targeted media strategies. The jointly implemented campaigns achieved measurable success thanks to intelligent media solutions and a strong reach strategy," says Eva-Maria Mörtenhuber, Head of Marketing at Twint.
Sir Mary intends to remain true to its approach of closely interlinking creation and media in order to realize campaigns that stand out and have a measurable impact. The new set-up should allow the agency to operate more flexibly on the market and win new media budgets for its media services.
