LSA Junior Agency Award: Students develop campaign idea for 20 minutes
The LSA Junior Agency Award enters the next round: In the spring semester of 2025, over 100 students will work together with LSA agencies on a campaign for 20 Minuten. The aim is to encourage young people to use the app on a regular basis.
The inter-university competition "LSA Junior Agency Award" brings theory and practice together. Under the supervision of experienced coaches from LSA agencies, students from Swiss universities of applied sciences develop a marketing communication strategy aimed specifically at their own generation.
The background to this is the change in young people's media consumption: social media is becoming the main source of news, while traditional offerings are used less frequently. 20 minutes aims to counter this with reliable, compact and neutral information.
After an internal preliminary round at the participating universities of applied sciences, the best teams will compete against each other in June 2025 in front of a specialist jury consisting of agency representatives, industry experts and the client.
The competition is intended to promote creativity and teamwork as well as provide a platform for direct exchange with the industry.
