Skipp opens laboratory for AI and neuromarketing
The Chur-based agency Skipp Communications is expanding its services to include an AI and neuromarketing laboratory. The new location in Fürstenau is intended to translate scientific findings into practical marketing strategies.
The agency Skipp Communications is increasingly focusing on artificial intelligence and neuromarketing. By opening its own neuromarketing laboratory, it aims to establish new standards in data-based advertising effectiveness research. The aim is to carry out AI-supported analyses in real time and thus make campaigns more precise and efficient. "We can carry out salience analyses in real time and with combined artificial intelligence," explains Skipp founder FiFi Frei. The accuracy rate is over 90 percent - regardless of whether it is a poster, a social media story, an advertising clip or a website.
The new laboratory in Fürstenau will also serve as a competence center for other agencies. Skipp is cooperating with universities of applied sciences and a company specializing in neuroscience in Scandinavia. "Our test runs in recent months have shown that significantly more than half of today's campaigns are not set up optimally and therefore do not have the desired effect.
achieve," continues Frei. With a data-based approach, the agency wants to help companies to use their marketing measures in a more targeted and cost-efficient manner.
