Coop brings gaming experiences to shopping centers
Coop is launching a Switzerland-wide gaming roadshow: from Thursday until 18 November 2025, Game Days will be stopping off at 18 shopping centers. In four themed zones - Retro, Sport, Kids and Racing - visitors can discover different gaming worlds and try their hand at interactive stations.
The opening took place with Marco Wölfli, Nadia Goedhart and Sandro Galfetti, moderated by Tobi Flückiger. Highlights include a dedicated EA FC 25 championship with influencer Cubanito, the "Joganito Rush Cup by Knorr" in 2vs2 mode and the "Interdiscount Racing Championship" with prizes and goodies for the best drivers. In addition to gaming tournaments, cosplayers, influencers and e-sports professionals are also part of the program.
Thomas Haslimeier, Head of Shopping Centers at Coop, sees the Game Days as a logical development following the success of Game Week in Volkiland: "Gaming inspires generations, promotes creativity and brings people together - that's exactly what we want to celebrate with the Game Days."
The event is supported by partners such as Sony, Sinalco, Knorr and Interdiscount. The exact dates and programs are available at Game-days.ch available.
