Mediaschneider secures media account from Dosenbach
Following a multi-stage pitch, Mediaschneider will take over the media work for Dosenbach from 2025. The strategy is intended to strengthen the brand in the Swiss market.
The pitch was conducted as part of an intensive collaboration between the international media department of the Deichmann Group in Essen and the Dosenbach team in Switzerland, accompanied by Imediag from Hamburg. At the Deichmann headquarters in Essen, Mediaschneider impressed with a multi-channel strategy designed to position Dosenbach as a brand for shoes in Switzerland.
Focus on data-driven media planning
Zanet Zabarac, Head of Marketing at Dosenbach-Ochsner AG, emphasizes the importance of a flexible, market-driven strategy: "It was important for us to work with a media agency that not only understands the Swiss market perfectly, but can also respond flexibly and innovatively to our individual needs."
CEO Moritz Schneider emphasizes Mediaschneider's data-based solutions: "Our tailor-made dashboard solutions and our modern, cloud-based media planning tool have struck a chord."
