Focuswater relies on AI: 85 percent more attention for the brand campaign
Focuswater achieves impressive results with AI-supported advertising optimization from Teads. The campaign impresses with an 85% attention uplift and a significant increase in brand awareness and branding.
The Swiss beverage manufacturer Rivella AG relies on innovative AI technology to promote its vitamin water brand Focuswater. In collaboration with Teads, a video and display campaign was developed that achieved an attention uplift of 85% through targeted optimization. The aim was to increase brand awareness and target health and wellness-oriented consumers more effectively.
The optimizations were based on predictive AI testing and eye tracking, which was carried out in cooperation with Neurons. The analysis provided important insights into how visual content is perceived and which adjustments maximize attention. Cyril Hänggi, Strategic Account Director at Teads, explains: "The use of a start card ensures that the viewer is immediately framed correctly. In the first two seconds of the video, we were able to achieve a great attention uplift of 187 percent."
In addition, display ads were developed from key scenes in the video that were specially tailored to their respective platforms. These measures led to a 15 percent increase in view time and a four percent increase in viewability. Claudio Lumbiarres, Managing Director CH, AT & Nordics at Teads, emphasizes: "Attention was the decisive KPI for us and the Focuswater team. Thanks to the targeted optimization, we were able to achieve impressive results."
A brand lift study by Kantar confirms the success of the campaign: 29% more people remembered the brand after the video, and the association between the campaign and Focuswater was increased by 24%. Marianna Länsitalo, Head Brand Management Communication & Digital at Rivella AG, is satisfied: "Attention as the most valuable metric has helped us to differentiate Focuswater more strongly from the competition and promote brand loyalty."
