BCM Award 2025: Clear the stage for excellent content marketing
The BCM Award 2025 is opening its submission portal. With new categories and focal points, the competition offers even more scope for innovative and efficient content marketing solutions.
The competition "Best of Content Marketing" (BCM) From February 1, content marketing projects of all kinds can be submitted on the platform bestofcontentmarketing.com. The BCM Award is considered the largest competition of its kind in the German-speaking world and consistently places content at the center of the evaluation.
Peter Matz, BCM representative on the board of the organizer Content Marketing Forum e.V. (CMF), explains: "Just as content marketing is constantly evolving, our award also gets a little refresh every year." New this year is the distinction between regular communication and campaigns. Olaf Wolff, Chairman of the CMF, emphasizes: "A campaign simply works differently to regular communication. Both are essential in the marketing mix, and with the new differentiation we are giving both the stage they deserve."
The new categories reflect current trends: "Art of Storytelling - Tech-driven Storytelling" replaces last year's special "Best of AI" award and focuses on creative applications of generative technologies. In addition, the "Content Operations / Newsroom" category sheds light on the organization and tools behind successful content marketing strategies. A new special award, "Best of efficient Creation Excellence", recognizes projects that combine excellence and efficiency - an important signal in economically challenging times.
The B2B categories will be particularly strengthened by the cooperation with the Bundesverband Industrie Kommunikation e.V. (bvik). Entries for the BCM Award can be submitted until April 30. Other competitions in the BCM family, including the BCP and the BICC Award, will run in parallel. The award ceremony will take place on October 9 in Munich.
