Teads defines five key topics for media and marketing strategies in 2025

Technology, data protection and addressing target groups will be the focus of marketing and media strategies in 2025. According to an analysis by Teads, five trends in particular will shape developments.

More engagement with omnichannel videos

Campaigns that run seamlessly across different screens are becoming increasingly important. Omnichannel video strategies ensure cohesive and effective coverage that runs seamlessly across all screens. The focus is on higher visibility and stronger target group engagement.

Reconciling personalization and privacy to increase impact

Advertisers are increasingly turning to contextual targeting to meet privacy requirements while creating personalized experiences. An effective solution because it seamlessly aligns ads with real-time content and environments - without invasive tracking.

Creating trust and relevance in premium environments

High-quality advertising environments have a positive impact on both brand perception and campaign performance, making them a promising option for advertisers seeking a balance between brand image and reach.

Relevance through meaningful moments

From global events like the Olympics to everyday cultural events, brands that adapt campaigns to global or cultural events achieve higher engagement rates and stronger customer loyalty.

Attention at every point of contact through AI

Creativity and technology: New tools such as AI-supported voiceovers or on-demand CTV formats help advertisers to communicate messages effectively across different channels.

The complete analysis and further insights have Teads recorded in an e-book.