Coop ends franchise with The Body Shop and focuses on new perspectives
Coop is allowing the franchise agreement with The Body Shop Switzerland to expire. The sales areas are to be used by other specialist formats in future, while all employees will be offered continued employment.
Coop has decided not to extend the franchise agreement with The Body Shop Switzerland. The decision follows a comprehensive analysis, which revealed that the brand's originally unique market positioning, as once defined by the franchisor, no longer exists. "The franchisor's revitalization programme was unable to achieve the desired effect despite intensive efforts and the great commitment of the employees," explains Coop.
The 33 sales areas of The Body Shop Switzerland will become vacant from May 2025. Coop is currently examining how these spaces can be optimally used by other specialist formats within the cooperative. Offers of continued employment within the Coop Group have already been prepared for the 108 employees of The Body Shop Switzerland.
By ending the franchise agreement, Coop is showing flexibility and a willingness to respond to changing market conditions. At the same time, the company is ensuring that its employees have future prospects within the Group.
