HWZ: Marketing and communications department reorganized

After five years at the HWZ, the previous Head of Marketing & Communication Daniela Dunne has decided to take on new challenges. The HWZ has found an internal successor in Sandra Bornand and Laura Oderbolz. The two took over the department as co-heads at the beginning of January. At the same time, the marketing and communications team was reorganized.

The new Head of Marketing, Sandra Bornand, has many years of experience in marketing, digital communication, social media and web project management. Since joining the HWZ team in 2013, she has played a key role in developing the university's website and social media strategy, among other things. Her degree in Chief Digital Officer NDS HF complements her expertise in digital transformation and strategy.

"It is very important to me to further develop the brand and marketing in such a way that we continue to convince students and partners in the digital future," Bornand is quoted as saying in a press release from the HWZ.

Laura Oderbolz, the new Head of Communications, has successfully established and expanded the areas of internal and external communications as well as content marketing at the HWZ in her previous role as Corporate Communications Manager since 2019. With a Bachelor of Arts in Communication with a specialization in Organizational Communication from the ZHAW and a Master of Advanced Studies in Business Communications from the HWZ, she has in-depth expertise in strategic communication, with a particular focus on internal and change communication.

"Over the past five years, I have come to know and appreciate the HWZ as an inspiring place. It is important to me to further strengthen the HWZ's presence and to build and maintain an authentic, trusting relationship with our stakeholders. My focus is on communicating our vision and values clearly and convincingly - both internally and externally," says Oderbolz.