YouGov appoints Matthias Gross as DACH CEO
The international YouGov Group has appointed Matthias Gross as Chief Executive Officer for the DACH region. He will coordinate and drive forward YouGov's business strategy and lead the company's business and research teams in the DACH region.
Matthias Gross has gained extensive experience in the research industry over the course of his 30-year career. He joined YouGov in January 2024 as part of the acquisition of Consumer Panel Services GfK (CPS GfK) in the role of Executive Vice President of Sales. In his ten years at CPS GfK, Gross identified entrepreneurial opportunities, leveraged partnerships and led high performing and sales teams with continued success.
A proven leader in the insights industry, Matthias Gross worked at Nielsen, Tchibo and Melitta before joining CPS GfK in 2014.
His appointment follows an extensive search that included both internal and external candidates in Germany and Switzerland. Matthias Gross joins Will Ullstein (UK CEO) and Julien Chevignon (Europe CEO) to complete the Senior Commercial Leadership team in Europe, reporting to YouGov CCO Tom Fisher.
In November 2024, ten months after the takeover, CPS GfK was renamed worldwide and now operates under the name YouGov in line with the parent company. According to YouGov, the acquisition of the Consumer Panel Services business has significantly expanded its presence in the DACH region. Almost 70 percent of the Group's current sales in the region come from the former CPS GfK. The majority of employees in the region are based in Germany.
