Marketing disruption: Swiss case study on reception marketing published in Kotler book
In a new case study with Swiss Mountain Aid, Brain & Heart Communication shows how reception marketing and the "Content Catalog" software can revolutionize digital campaigns.
The Zurich agency Brain & Heart Communication is bringing an innovative approach to the spotlight with its case study on reception marketing. The work was published for the first time in the renowned Book "Essentials of Modern Marketing" by Prof. Philip Kotler and Kotler Impact.
The concept of reception marketing makes it possible to use big data, algorithms and AI to reach target groups exactly where and when they are receptive to messages. The case study shows how Schweizer Berghilfe optimized its digital campaigns thanks to the "Content Catalog" software. The organization doubled its online donations, achieved 1000 impressions for only CHF 0.45 and increased its website traffic with a CPC of only CHF 0.06 - results far below industry benchmarks.
"This new marketing strategy is the next step beyond interruption and permission marketing," explains Peter Erni, CEO of Brain & Heart Communication. The case study shows how data-driven approaches and innovative technologies can help companies become more efficient and competitive.
