Lidl becomes official partner of the UEFA Women's EURO 2025 in Switzerland
By sponsoring the UEFA Women's EURO 2025™, Lidl is underlining its commitment to sport and a healthy lifestyle. The tournament will take place in eight Swiss cities from July 2 to 27, 2025.
Lidl continues its successful sports sponsorship journey and becomes an official partner of the UEFA Women's EURO 2025
. After commitments such as the UEFA EURO 2024handball and cycling, Lidl once again demonstrates its role as a holistic promoter of an active and healthy lifestyle.
"Sport is an important part of our long-term commitment to health and conscious nutrition," explains Nathalie Forrer, Head of Marketing at Lidl Switzerland. "We are particularly pleased that this summer highlight is taking place in Switzerland and that we can celebrate it together."
The tournament will be held in eight Swiss cities - including Zurich, Geneva and Bern. Lidl is planning a variety of on-site activities for visitors and is using the platform to combine sport and nutrition for a wide audience.
Guy-Laurent Epstein, UEFA Marketing Director, added: "As one of Europe's leading food retailers, Lidl is an ideal partner to help us bring the energy and excitement of UEFA football tournaments to an even wider audience."
With fresh products, plant-based alternatives and whole grain options, as well as its support for sporting events, Lidl not only promotes a conscious diet, but also an active lifestyle.
