Publicis tops two of the three LSA agency rankings
The turnover of LSA member agencies remains stable despite the uncertain overall global situation. This is shown by the revenue figures in this year's LSA agency ranking. The 96 LSA agencies generated cumulative revenues of CHF 620 million last year. Publicis leads the ranking of communication agencies and agency groups, while EssenceMediacom is the new number one among media agencies.
The agency ranking of Leading Swiss Agencies LSA is based on an evaluation of the gross operating income (GOP) generated by LSA agencies for 2023 and provides an overview of the communication and media agencies in Switzerland organized in the association. The association compiles the ranking annually as a guide to the Swiss communications market. Within the respective category, the agencies are listed according to the actual ARR achieved.
Publicis leads two rankings
The most profitable LSA agency this year is Publicis Communications, consisting of Publicis Communications Zurich/Lausanne, Saatchi & Saatchi and Publicis, with gross operating income of between CHF 75 and 100 million. Farner Consulting follows in second place with Rod Kommunikation and Webrepublic is now in third place.
In addition, Publicis Groupe continues to lead the ranking of agency groups. As last year, the Jung von Matt Group is in second place, ahead of Omnicom Media Group Switzerland, which has now moved up to third place.
EssenceMediacom tops media agency ranking
EssenceMediacom, with gross operating income of between CHF 17.5 and 20 million, is now the most profitable media agency among the LSA media agencies. Second place goes to Publicis Media Zurich/Lausanne, and Biggie Zurich/Geneva is now in the top 3.
The BBE is made up of the agency's own services invoiced to clients, including freelancers: fees from consulting of all kinds, compensation for copywriting, graphic and other work according to the income statement, excluding VAT and excluding transitory items or income of a different nature.
