ADC Switzerland: More gold and a new award for content creators
The Call for Entries for the ADC Awards 2025 is now open: Work can now be submitted in 22 categories and put on the judging path. There are now more categories, a new award for content creators and, for the first time, multiple gold awards.
True to the motto "Showing how it's done", the work honored by the ADC serves as a role model and compass for the communications industry itself as well as its talents and clients. The ADC jury is made up of the leading creatives in the communications industry as well as the most competent specialists from the creative industry. Together, they discuss and evaluate the submissions and define the benchmarks with their assessments. The jury will judge work that was conceived in Switzerland between January 1, 2024 and February 28, 2025 and published in Switzerland and/or abroad. The Submission deadline ends on April 1, 2025.
Various innovations
By merging the Film & Audio Craft categories and splitting them off from the idea-driven categories "Audio" and "Film", it should now be possible to evaluate the submitted works even more competently. From the jury's point of view, the respective specialists from these genres will be able to use their expertise in a targeted manner.
And whether there are creative content creators who meet the ADC's standards? ADC President Thomas Wildberger has only come across "a few really brilliant influencers" so far: "It's still a relatively young discipline that could simply be left to its fate. But I believe that as ADC, we have an obligation to include this category and improve it by judging it." A new category, the Creative Influencer Award, was created for this purpose.
There are now multiple gold awards
From 2025, it will also be possible to receive multiple gold awards in different categories for the same work. For example, a commercial that is worthy of gold in "Film", "Film Craft" and "Art Direction" could win the triple. The same applies in green to an ad that earns - and receives - the highest award once in both "Text" and "Ad".
With the "Gender Compensation" initiative, which was launched last year, it is still possible to highlight the underrepresentation of women in creative leadership positions by using the tool to list the percentage of credits among men and women in the work submitted. An imbalance can be compensated for in monetary terms. In this way, the club is aiming for an excellent 50:50 reality, which will still not be achieved in 2025, according to the report.
An overview of the ADC Switzerland submission guidelines are to be found here. And Click here for the participation platform.
