Brand Affairs now communicates for AFBS
The Zurich agency Brand Affairs wins the Association of Foreign Banks in Switzerland AFBS as a client and supports the association in the areas of public relations, LinkedIn communication and public affairs.
Founded in 1972, the AFBS represents the interests of almost 100 foreign banks in Switzerland, including institutions such as BNP Paribas, Deutsche Bank Switzerland, HSBC Private Bank and J.P. Morgan. "The aim is to make the AFBS and its members more visible as a present and attractive alternative for Swiss companies and private individuals and to communicate this even more widely," says Raoul Würgler, Managing Director of the AFBS.
Brand Affairs will implement a national and integrated communication strategy that combines traditional media work with digital channels. The aim is to build visibility and make the association better known. "Our aim is to make the AFBS and its member banks more visible as indispensable players in the Swiss financial sector and to emphasize their essential contribution to Switzerland as a business location," adds Markus Kramer, Managing Partner of Brand Affairs.
